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39![Scratch & Win Objective •To engage customers through an interactive medium to increase brand loyalty and awareness for the Dr. Pepper product. Solution •Dr. Pepper partnered with WFAL-FM and WNCL-FM to execute a Scratch & Win Objective •To engage customers through an interactive medium to increase brand loyalty and awareness for the Dr. Pepper product. Solution •Dr. Pepper partnered with WFAL-FM and WNCL-FM to execute a](https://www.pdfsearch.io/img/ebac508648d2e915b32fed33896b42b7.jpg) | Add to Reading ListSource URL: www.dbcinteractive.com- Date: 2015-02-11 07:20:23
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40![The Millennial Mind: How Content Drives Brand Loyalty A quantitative research study conducted by NewsCred in 2014
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